Line illustration of open book.


OUR GUIDING PRINCIPLES:




OUR GUIDING PRINCIPLES:



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Iridmatic is a collective born from years of experience in coaching and design. Our work centers on exploration, curiosity, and play, creating safe spaces for authentic brands to emerge.

• We believe we’re all connected through our stories.

• We take our work seriously, but we’re un-serious people.

We embrace the gray areas (because that’s where all the good stuff happens)!

We are unconventional with a rebellious streak and maybe a little geeky—and we’re proud of it.

• We believe we’re all connected through our stories.

• We take our work seriously, but we’re un-serious people.

• We embrace the gray areas (because that's where all the good stuff happens)!

We are unconventional with a rebellious streak and maybe a little geeky—and we’re proud of it.

We love simplicity, but we know that “minimalist” doesn’t mean “small” or “boring”.

We are dichotomies: conceptual and literal, thinking and feeling, silly and serious, philosophers, with feet firmly rooted in reality.

We live at the intersection of ‘heart’ and ‘mind’, where ‘pragmatic’ meets ‘poetic’.


We love simplicity, but we know that “minimalist” doesn’t mean “small” or “boring”.

We are dichotomies: conceptual and literal, thinking and feeling, silly and serious, philosophers, with feet firmly rooted in reality.

We live at the intersection of ‘heart’ and ‘mind’, where ‘pragmatic’ meets ‘poetic’.


We love simplicity, but we know that “minimalist” doesn’t mean “small” or “boring”.

We are dichotomies: conceptual and literal, thinking and feeling, silly and serious, philosophers, with feet firmly rooted in reality.

We live at the intersection of ‘heart’ and ‘mind’, where ‘pragmatic’ meets ‘poetic’.


We love simplicity, but we know that “minimalist” doesn’t mean “small” or “boring”.

We are dichotomies: conceptual and literal, thinking and feeling, silly and serious, philosophers, with feet firmly rooted in reality.

We live at the intersection of ‘heart’ and ‘mind’, where ‘pragmatic’ meets ‘poetic’.


We love simplicity, but we know that “minimalist” doesn’t mean “small” or “boring”.

We are dichotomies: conceptual and literal, thinking and feeling, silly and serious, philosophers, with feet firmly rooted in reality.

We live at the intersection of ‘heart’ and ‘mind’, where ‘pragmatic’ meets ‘poetic’.


Above all, we are here to celebrate you.

Above all, we are here to celebrate you.

Home Office

MEET FIN:

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Hi! I’m Fin,

Hi! I’m Fin,

Hi! I’m Fin,

Hi! I’m Fin,

Hi! I’m Fin,

I'm the woman behind the brand and the wizard behind the curtain at Iridmatic. I believe in creating safe spaces for diagnosis and growth, where you can be yourself and feel supported. My background in literature, social work, coaching, and brand design informs the work that I do in helping people from the heart. I’m an introvert who loves connection, and I’m forever in service to story.

I'm the woman behind the brand and the wizard behind the curtain at Iridmatic. I believe in creating safe spaces for diagnosis and growth, where you can be yourself and feel supported. My background in literature, social work, coaching, and brand design informs the work that I do in helping people from the heart. I’m an introvert who loves connection, and I’m forever in service to story.

“But enough about me, let’s talk about you…what do YOU think of me?”

CC Bloom, Beaches (1988)

An unabashed pop culture and sci-fi geek, movies were my first love. I draw on both my experiences and my passions in my work (books and TV aren’t just escapes, they’re practice!) and my purpose in life is to help other service-oriented humans discover their truth.

HOW CAN WE BE OF SERVICE TO YOU?

LET'S WORK TOGETHER TO BUILD A SOLID FOUNDATION

We love hearing from people who “get us”: humans who vibrate along the same frequency. We’re excited to guide you along your journey to brand discovery.

Iridmatic focuses on strategy: the bedrock of all great design. Without strategy, everything is just guesswork. With great strategy, design execution becomes the easy part.